For the Continental Connoisseur Campaign, the strategy behind the messaging and art direction was to build awareness of Club Med’s vast array of resorts utilizing spectacular eye-catching imagery while positioning the brand as an all-inclusive way to experience a dream vacation. From there, we challenged travelers to broaden their horizons and enhance their cultural palates by becoming continental connoisseurs and booking a vacation to a destination they may have never thought of before or taking an excursion that immerses them in the local culture.
This campaign won a 2017 Silver HSMAI Adrian Award in the Integrated Marketing Campaign category.
Art Direction & Graphic Design
Team members:
Lynnasha Galbreath, Mike Weitz, Kimberly Moy, Thu Tran, & Abi Kinne